The Truth Behind Time

Oct 28, 2023

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"Show me your calendar, and I'll show you your priorities."

"I don't have time."

We've all said it. We've all heard it.

But here's the kicker.

It's not about time. It's about priorities.

That book you wanted to write? The business idea you wanted to explore? The family time you wanted to increase?

Not happening? It's not a time issue.

It's a priority issue.

Every time we say, "I don't have time," we're actually saying, "It's not a priority."

It's tough to swallow. But it's liberating.

Imagine a world where we're honest. Honest with ourselves. Honest with others.

"I can't make it to the meeting. Your project isn't my priority right now."

Sounds harsh? But it's transparent.

And in this transparency lies freedom.

Freedom from the illusion of time scarcity. Freedom to admit what truly matters to us.

Now, here's where it gets interesting.

Changing our language changes our thinking.

Instead of "I don't have time," try, "It's not my priority."

Feel the difference?

It's like a mini reality check. Every. Single. Time.

You're not just passing on a task. You're making a conscious choice about what matters to you.

And guess what? That's perfectly fine.

Not everything can be a priority. We're human, not machines.

But let's stop the charade.

Let's call it what it is.

A choice.

A reflection of our true priorities.

So, the next time you're about to say, "I don't have time," pause.

Reflect.

Are you really out of time? Or is it just not high enough on your list?

Embrace this clarity.

It's not about having time. It's about making time.

For what truly counts.

Remember, our choices are our priorities, and our priorities are our truth.

Your calendar isn't just a schedule. It's a statement of your values.

Let's be honest about it.

10 Minute MBA