Twitter is technically still operating at levels equal to or even beyond pre-acquisition with significantly less staff, creator tools have been rolled out (w/ monetization), it successfully fended off threads, it's the only platform where synchronous audio is still relevant, bots seem to be down and I think revenue (both subscription and ad) has stabilized. I'm banking on the fact that Elon seems to be good at business. I guess we'll see?
I actually think this (below), was one of the worst rebrands of all time.
Aug 7, 2023·edited Aug 7, 2023Liked by Scott D. Clary
Fantastic blog entry Scott! Elon is a master innovator and builder of brands. AI capacities will ultimately fuel a more conversational direct to consumer social media company poised for recapitalization. Yes, of course it makes perfect senses that Elon is renaming #Twitter ~ X
I dunno, man. I think this was a really bad move.
https://caelanhuntress.com/2023/08/03/twitter-x-the-worst-rebrand-of-all-time/
This is my rational.
Twitter is technically still operating at levels equal to or even beyond pre-acquisition with significantly less staff, creator tools have been rolled out (w/ monetization), it successfully fended off threads, it's the only platform where synchronous audio is still relevant, bots seem to be down and I think revenue (both subscription and ad) has stabilized. I'm banking on the fact that Elon seems to be good at business. I guess we'll see?
I actually think this (below), was one of the worst rebrands of all time.
https://techcrunch.com/2023/08/03/warner-bros-discovery-q2-2023/
Good point - tanking the HBO brand was ludicrous.
Also - my article is more an opinion, your article is incredibly well researched. I could totally be wrong. 😂
Fantastic blog entry Scott! Elon is a master innovator and builder of brands. AI capacities will ultimately fuel a more conversational direct to consumer social media company poised for recapitalization. Yes, of course it makes perfect senses that Elon is renaming #Twitter ~ X
Darrin - I completely agree! Only time will tell. So far he's been doing a pretty good job though.